Every single day, I get bombarded by all kinds of messages, through all types of media channels. My favorites are focused on how to use social media for marketing purposes. By favorites I mean I hate these messages. I wish there was an opt-out list so that I could avoid the "jr. edition" versions of social media 'how to' emails/posts/videos/presentations.
There's nothing worse than getting a "how to market through Social Media" sponsored newsletter from GoDaddy, or, worse IBM. I want to respond with PDFs of the PodShow presentations delivered to these companies' execs back in 2006... you know, the presentations explaining the basics of how podcasting and blogs worked... maybe include a copy of my expense reports to prove I was there, along with a request for a newsletter opt out.
But, I can't do that. I'm resigned to sift through mountains of basics to find nuggets of true insights from real professionals, my peers. It's out there -- the good stuff. But, I get soured on the basics and get really pissed that email marketing experts aren't segmenting their audiences, sending basics to the noobs, and sending me the good stuff. My assumption is that's its too hard to create social media marketing presentations for a broad audience. But, there's an exception.
As, I've noted before, Richard Brewer-Hay and I worked together at PodShow/Mevio, and before then at WebTV and Microsoft. In the interest of full disclosure, we're friends. I've even seen him with his shirt of... gross, I know. Richard is a very good presenter on camera. Watch his interview below... great insights into the specific challenges of creating and launching a corporate blog. I know this stuff, but it still held my attention, contained some very good info I can apply to www.smartycard.com/blog, and it felt right for any marketing noob. Kudos to Richard.
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